The iconic Color Chips campaign has been around for years – in these 3 iterations, we pushed the campaign in different ways.
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In 2017, we took everyone on a Safari to find inspiration in the wild, and really romanced the chip construction.
Art Direction: Kathryn Moffitt
In 2019, we played Hide and Seek with animals and explored color as camoflauge.
Art Direction: Kathryn Moffitt
In 2021, we literally built a Color Portal from reality to the Chip world.
Art Direction: Shealah Cocherell