SHERWIN-WILLIAMS:
WORLD OF COLOR CHIPS


The iconic Color Chips campaign has been around for years – in these 3 iterations, we pushed the campaign in different ways.

SAFARI


Creativity Pick of the Day | Adweek | AgencySpy | Silver Clio Winner

In 2017, we took everyone on a Safari to find inspiration in the wild, and really romanced the chip construction.

Art Direction: Kathryn Moffitt

HIDE AND SEEK


In 2019, we played Hide and Seek with animals and explored color as camoflauge.

Art Direction: Kathryn Moffitt

COLOR PORTAL


In 2021, we literally built a Color Portal from reality to the Chip world.

Art Direction: Shealah Cocherell

OTHER THINGS