SHERWIN-WILLIAMS:
DONATE YOUR COLOR
To celebrate National Painting Week, we created the world's first digital color donation program.
Users could donate the color from a photo, website, or browser, and Sherwin-Williams donated paint to a community in need.
Art Direction: Kathryn Moffitt
CASE STUDY
WEBSITE
All paid and in-store media drove to this microsite, which served as our hub. Here, you could turn your photo black and white to share on social, download the code snippet to install on your website, or find the Chrome extension to install for your browser.
INTRO VIDEO
RESULT
We passed our goal of donating 10 million square feet of color!
Here's what some of the donations looked like:
